Paul Glader of the Wall Street Journal has written an interesting article “Home Appliances to Soothe the Aches of Aging Boomers” explaining how appliance manufacturers are starting to design products with seniors in mind. These companies recognize that the “around 76 million baby boomers — born between 1946 and 1964 — control the biggest share of purchasing power for the roughly $25 billion U.S. appliance market”. Also, that “more than half of Americans are expected to have elder-care responsibilities within 10 years, and many will likely want their homes to be senior-friendly”. It’s great to see designers targeting the needs of seniors. While GE and Whirlpool are helping the kitchen and laundry, we’re working on making it easy for seniors to use computers. See the full article here. The Wall Street Journal also has a video showing designers trying out what its like to be a senior with arthritis working in the kitchen.