Boomers = 30% of online users
eMarketer has released some interesting findings regarding Boomers online behavior - see You’ve Come a Long Way, Boomers, and You’re Online Now!
The author of the report, Lisa Phillips, makes the point that older Boomers go online “to get things done, such as finding information on products and services, shopping, and staying in touch with friends and family”. The challenge is how to keep this group online as they age and find technology harder to use. Look below at how big this population and the fact that a growing proportion of this group is getting online - in five years time there will be almost 60 million US baby boomers online. That’s a significant market that deserves to have products and services tailored to their needs.
Posted By: Richard Mander in Boomer marketing, Senior Computer on December 5th, 2008.
Comment from amym
Time December 5, 2008 at 9:32 am
Very interesting stats. Boomers, in particular, feel a sense of responsibility to make the world a better place. At bluedango.com, we’ve found that authenticity and relevance make on-line shopping experiences more meaningful, shaping the purchasing behaviors of Boomer shoppers as this population of on-line shoppers increases.