Archive for December, 2008
Boomers = 30% of online users
eMarketer has released some interesting findings regarding Boomers online behavior - see You’ve Come a Long Way, Boomers, and You’re Online Now!
The author of the report, Lisa Phillips, makes the point that older Boomers go online “to get things done, such as finding information on products and services, shopping, and staying in touch with friends and [...]
Posted By: Richard Mander in Boomer marketing, Senior Computer on December 5th, 2008.
Comments: 1
Focus on senior consumers
Paul Glader of the Wall Street Journal has written an interesting article “Home Appliances to Soothe the Aches of Aging Boomers” explaining how appliance manufacturers are starting to design products with seniors in mind. These companies recognize that the “around 76 million baby boomers — born between 1946 and 1964 — control the biggest share [...]
Posted By: Richard Mander in Boomer marketing, Easy-to-use, News, Products on December 3rd, 2008.
Comments: 1
BigScreenLive to Go USB stick
In these days of ‘cloud computing’ its possible to have all your data stored on a central server somewhere ‘in the cloud’ and to access your information from any computer that can connect to the server. With the BigScreenLive product the way we make this easy is to provide our software on a USB memory [...]
Posted By: Richard Mander in Cloud computing, Easy-to-use, Senior Computer on December 1st, 2008.
Comments: none