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Archive for 'Boomer marketing'

Review of brain exercises

There has been a lot of interest in the potential for computer games as a way to help exercise your brain. Many seniors are interested in these products. I was recently passed this interesting review of some of these products, by Kelly Greene of the Wall St Journal.

Boomers = 30% of online users

eMarketer has released some interesting findings regarding Boomers online behavior - see You’ve Come a Long Way, Boomers, and You’re Online Now!
The author of the report, Lisa Phillips, makes the point that older Boomers go online “to get things done, such as finding information on products and services, shopping, and staying in touch with friends and [...]

Focus on senior consumers

Paul Glader of the Wall Street Journal has written an interesting article “Home Appliances to Soothe the Aches of Aging Boomers” explaining how appliance manufacturers are starting to design products with seniors in mind. These companies recognize that the “around 76 million baby boomers — born between 1946 and 1964 — control the biggest share [...]

Removing the hurdles

At BigScreenLive we are focused on making the Internet for seniors as easy as it can be. In using any new online product there is a path that the user has to follow in order to learn about the product, get it installed and set up, and then start using it. I think of this [...]

Lauri Orlov - Aging in Place

Lauri Orlov, an experienced CIO and ex VP at Forrester Research, writes a useful blog relating to ‘Aging in Place’ - the ability to live in one’s own home - wherever that might be, for as long as confidently and comfortably possible. Like us, Laurie advocates that universal design principles, telecare, and other assistive technologies [...]