Archive for 'News'
Focus on senior consumers
Paul Glader of the Wall Street Journal has written an interesting article “Home Appliances to Soothe the Aches of Aging Boomers” explaining how appliance manufacturers are starting to design products with seniors in mind. These companies recognize that the “around 76 million baby boomers — born between 1946 and 1964 — control the biggest share [...]
Posted By: Richard Mander in Boomer marketing, Easy-to-use, News, Products on December 3rd, 2008.
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Microsoft exposes employees to accessibility products
Joseph Tartakoff wrote an interesting piece in today’s Seattle Post-Intelligencer describing Microsoft’s new Accessibility Technology showroom, see An innovative approach to outside accessibility. Microsoft set up the showroom to provide employees with a chance to try out products from Microsoft and other companies which enable people with special needs to access technology. Its great to [...]
Posted By: Richard Mander in Accessibility, News on October 16th, 2008.
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Easy-to-Use in the News
I just read an interesting article in today’s New York Times by technology writer Eric Taub, titled ‘For the Advanced in Age, Easy-to-Use Technology’. Eric explains how many ‘baby boomers’ are seeking to remain independent as they age. We all know that our eye sight and hearing can be less than perfect as we get [...]
Posted By: Richard Mander in Easy-to-use, News on August 28th, 2008.
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